Simple.com is an online banking service that wanted to attract new customers with a 2% interest rate on balance transfers. They had never done out-of-home, let alone taken over 3 subway stations in New York and San Francisco.

Distill was with them throughout the process, helping to manage and produce the campaign along each step of the way, from the initial brainstorming to updating spreadsheets (oh, the spreadsheets!) to sending final files to print.