Sometimes design isn’t about reinvention—it’s about looking closely at what’s already there.

Stumptown Coffee Roasters has long embraced a quirky, Portland-born spirit—equal parts craft and disruption. While their core visual identity is bold and recognizable, their Single Origin packaging no longer felt in conversation with the rest of the brand.

Studio Distill partnered with Stumptown to refine this line, bringing it back into harmony with their established visual language, changing the hierarchy, all while paying homage to the original art deco details. The goal was cohesion without losing character, and consistency without sacrificing story.

That work sparked an ongoing collaboration, leading to additional projects including icons, Cold Brew Concentrate labels and a forthcoming limited-edition coffee bag—each shaped with care, curiosity, and a shared appreciation for brands that color outside the lines while staying true to their roots.